Cello alternative
Reftab vs Cello
Cello pioneered the in-product referral component, but it is priced for funded teams and pays rewards in cash only.
Reftab
$0/month
- Free forever: unlimited referrals and referred revenue
- A native tab inside your app, themed to your brand
- In-product rewards through your own Stripe: free months, discounts, credit, upgrades
- Cash commissions from your own PayPal or Wise on Pro, with no payout fee
- Test mode with a built-in simulator
- MCP server so AI agents can set it up
From $200/mo
- In the app?
- Yes, web and mobile SDKs
- Reward types
- Cash; product rewards “coming soon”
- What it does well
- Polished in-product SDKs · Mobile support
At from $200/mo, that's at least $2,400 a year before you've earned a single referral.
The full picture
| Tool | In the app? | Reward types | Price |
|---|---|---|---|
| Reftab | Yes, one snippet | Free months, discounts, credit, upgrades, cash | Free · Pro $19/mo |
| Cello | Yes, web and mobile SDKs | Cash; product rewards “coming soon” | From $200/mo |
| GrowSurf | Yes, widget | Stripe coupons, free months, credits | $79 to $399/mo |
| Dub Partners | Yes, Advanced plan only | Cash, 5% payout fee | $90 to $300/mo |
| Refgrow | Yes, one script tag | Cash via PayPal, Wise | $29 to $199/mo |
| Rewardful | No, separate portal | Cash | $49 to $149+/mo |
| PromoteKit | No, separate portal | Cash | Free for 3 referrals, Pro $29/mo |
Also compare: GrowSurf, Dub Partners, Refgrow, Rewardful, PromoteKit. Prices from public pricing pages, October 2026.